Video requirements for each social platform

When posting videos to any social media platforms via their API (how third-party platforms integrate to social sites), you'll find that there are guidelines and restrictions in place that will cause your posts to bounce if you don't follow them.

This is not the case when logging in and posting directly to your social media accounts (natively). However, all social media platforms apply restrictions for users posting via their API, and these restrictions differ from channel to channel.

This article will outline all these video restrictions, and you can jump to the social site you need by clicking on the social site on the right of this article.

Important: Copyright, as outlined by national or international law, is the ownership of intellectual property. This can include images, video and other media that you post and we strongly recommend that you consult each social media's community guidelines as well as contacting an attorney if you aren't sure if you have copyrights or may have infringed on them.

X (Twitter)

Recommended

  • Recommended Video Codec: H.264 High Profile
  • Recommended Frame Rates: 30 FPS, 60 FPS
  • Recommended Video Resolution: 1280x720 px (landscape), 720x1280 px (portrait), 720x720 px (square)
  • Duration must be between 0.5 seconds and 140 seconds
  • Recommended Minimum Video Bitrate: 5,000 kbps
  • Recommended Minimum Audio Bitrate: 128 kbps
  • Recommended Audio Codec: AAC LC
  • Recommended Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)

Advanced

Tip: We do not support selecting a video thumbnail because it is unavailable through their API. The placeholder for the thumbnail is set to display the 1st-second frame.

Facebook Posts

The parameters below apply to Facebook Pages.

  • No larger than 250 MB
  • Up to 59 minutes in length
  • Adding a YouTube link will post as a link preview, which when clicked on, will open YouTube in a new tab and play the video

Tip: We support selecting a video thumbnail for Facebook posts. Refer to the article Attach and send videos

Facebook Reels

  • Resolution: 540 x 960 (540p) minimum
  • Aspect Ratio: 9:16
  • Frame Rate: 23 FPS minimum
  • Duration: 4 seconds minimum, 60 seconds maximum
  • File type: MP4 or MOV

Facebook Stories

  • File Type: .mp4
  • Frame Rate: 24 to 60 frames per second
  • Duration: 4 seconds minimum, 60 seconds maximum
  • Aspect Ratio: 9 x 16
  • Resolution: 1080 x 1920 pixels (recommended). Minimum is 540 x 960 pixels

Instagram Reels

Important: MOV videos might sometimes fail to post and can be less consistent than MP4 videos.

Tip: We support selecting a video thumbnail for Instagram posts. Refer to the article Attach and send videos

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Picture size: Maximum columns (horizontal pixels): 1920
  • Picture size: Required aspect ratio is between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or blank spaces.
  • Video bitrate: VBR, 25Mbps maximum
  • Audio bitrate: 128kbps
  • Duration: 15 mins maximum, 3 seconds min
  • File size: 250 MB maximum

Caution: Although you can publish Reels with longer durations and different aspect ratios, only Reels with durations between 5 and 90 seconds and aspect ratios of 9:16 are eligible to appear in the Reels tab.

Instagram Stories

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Picture size: Maximum columns (horizontal pixels): 1920
  • Picture size: The required aspect ratio is between 0.1:1 and 10:1
  • Video bitrate: VBR, 25Mbps maximum
  • Audio bitrate: 128kbps
  • Duration: 60 seconds maximum, 3 seconds minimum
  • File size: 100MB maximum

     

Caution: Picture size: Although the required aspect ratio is between 0.1:1 and 10:1, we recommend 9:16 to avoid cropping or blank space

Threads

  • Format: MOV or MP4
  • Picture Size: Max 1920 horizontal pixels
  • Duration: Max 300 seconds
  • File Size: Max 1 GB

Bluesky

  • Format: MOV or MP4
  • 100 videos per day, or a maximum of 40 GB per day
  • Duration: Up to 60 sec per video
  • File Size: Each video can be up to 50 MB in size
  • Video subtitles: Not supported

YouTube

  • File size: 250 MB maximum
  • Up to 59 minutes with a verified account, otherwise no more than 15 minutes
  • Channel icon: 800 x 800 pixels (this will get rendered to 98 x 98 pixels)
  • Video thumbnail: 1280 x 760 pixels
  • Channel art: 2560 x 1440 pixels
  • Make sure you check the template, as cropping varies widely from TV to mobile to desktop.

Important: Your YouTube account must be verified to post videos longer than 15 minutes.

Tip: We do not currently support selecting a video thumbnail; we are looking into how to fit this into our roadmap. The placeholder for the thumbnail is set to display the 1st-second frame.

LinkedIn

  • Native videos available to both Company Pages and Profiles (auto-playing video within LinkedIn.com)
  • Up to 200 MB for Company Pages
  • YouTube links will display normally and will auto-play
  • Length: Three seconds to 30 minutes. We recommend uploading videos that are 15-30 seconds long.
  • File size: Between 75 KB and 200 MB
  • File format: MP4
  • Height must be between 360 and 1920 pixels
  • Width must be between 360 and 1920 pixels
  • Aspect ratio must be between 0.563 and 1.778
  • Codec format: H.264 or VP8
  • Frame rate: Less than 30 FPS (frames per second)
  • Audio format: AAC or MPEG4
  • Audio size Less than: 64KHz
  • Video captions: Must be in SRT format

Pinterest

  • mp4, .mov or .m4v file types
  • H.264 or H.265. Encoding
  • Minimum 4 seconds, maximum 15 minutes video length
  • The aspect ratio must be Shorter than 1:2 (width: height) and taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16).

TikTok

  • MOV, MP4, or WEBM are acceptable video file formats.
  • Your video file must be 250MB in size or smaller.
  • Your video must be more than 3 and less than 60 seconds long (we recommend no more than 59 seconds)
  • Frame rates for videos must range from 23 FPS to 60 FPS.
  • A 360px minimum is required for both the height and width of the video.
  • The maximum character count for your description text is 2200.

Google Business

Important: Google currently doesn't allow videos to be posted via their API.

WordPress

Important: WordPress currently doesn't allow videos to be posted via its API.

Have more questions?

We'd be happy to help!

Please submit a support ticket with your questions. Providing screenshots or a video to explain what you expected or wanted will help get answers more quickly!

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