Digital Hub Integrations Guide

The Digital Hub Integrations feature in Evolved Office allows you to connect various third-party data sources, such as Google Analytics, social media accounts, and advertising platforms. By linking these sources, you gain real-time access to key performance metrics across SEO, social media, paid ads, and more—all in one place.

Integrating these accounts helps provide a holistic view of your digital performance, empowering you to make informed, data-driven decisions.

Supported Integrations

The Digital Hub currently supports a variety of platforms, including but not limited to:

• Google Analytics: Track website traffic, user behavior, and session metrics.
• Facebook and Instagram: Monitor social media engagement, follower growth, and audience demographics.
• Google Ads: Measure ad impressions, clicks, conversions, and overall ad spend.
• Bing Places: Manage your local business presence and monitor visibility in local search results.
• LinkedIn Ads: Analyze your LinkedIn ad performance and engagement.
• Other Social and Ad Platforms: Additional integrations for a complete digital performance overview.

How to Set Up an Integration

To begin gathering data in the Digital Hub, you must first set up your integrations. Follow these steps:

Step 1: Access the Integrations Menu

1. Log in to your Evolved Office account.
2. Navigate to the Digital Hub and select the Integrations tab.

Step 2: Select Your Platform

1. From the list of available platforms, choose the service you'd like to connect, such as Google Analytics or Facebook.
2. Click Connect next to the platform.

Step 3: Authorize Access

1. You'll be redirected to the platform's login page.
2. Log in and authorize the Digital Hub to access your data.
3. Upon successful login, you'll return to Evolved Office, where the integration will appear as connected.

Step 4: Verify Data Connection

Once connected, data should start populating within a few minutes. Return to your Digital Hub Overview to confirm that metrics are appearing for the newly integrated platform.

Managing Your Integrations

After your initial setup, you can manage and monitor your integrations:

• Adding Additional Platforms: Return to the Integrations tab to connect more platforms at any time.
• Refreshing Connections: Some platforms require periodic re-authorization. If you see a warning for expired access, click Refresh next to the integration and reauthorize.
• Removing an Integration: If you no longer need an integration, click Disconnect next to the platform to remove it from the Digital Hub.

Frequently Asked Questions (FAQs)

What data can I access with each integration?

• Google Analytics: Provides website traffic data, including sessions, bounce rate, and user behavior.
• Social Media Platforms: Track engagement, follower growth, and audience demographics.
• Google Ads and LinkedIn Ads: Track ad impressions, clicks, conversions, and overall performance metrics.

How long does it take for data to appear after connecting?

Data typically starts appearing within a few minutes of connecting a platform. If you're not seeing data after 10–15 minutes, try refreshing your dashboard.

Why is my integration connection expiring?

Some platforms, like Google Analytics, require periodic re-authorization for security purposes. The Digital Hub will prompt you to refresh the connection when needed.

Can I connect multiple accounts from the same platform?

Currently, only one account per platform can be connected at a time. For example, if you have multiple Google Analytics accounts, choose the primary account you wish to track in the Digital Hub.

Best Practices for Using Integrations

• Connect All Core Platforms: For the most comprehensive view of your digital presence, connect all relevant platforms, such as Google Analytics, social media accounts, and ad platforms.
• Regularly Review Metrics: Regularly check the Digital Hub's Overview and Reports to stay up-to-date with your performance metrics and spot trends early.
• Reauthorize Connections Promptly: If any integration needs re-authorization, take action immediately to prevent data interruptions.

Conclusion

Integrating your data sources with the Digital Hub transforms Evolved Office into a powerful command center for your digital analytics. By connecting platforms like Google Analytics, Facebook, Google Ads, and more, you gain access to real-time insights that help you refine strategies and achieve your business goals.