How to Use eoScribe for Creating Targeted Email Campaigns

The eoScribe tool, integrated into the Evolved Office platform, simplifies the process of creating compelling emails and eShots. By using AI to generate and edit content, you can create highly-targeted, personalized email campaigns in just a few steps. This guide will walk you through how to use eoScribe for your email marketing needs.

Starting with a New Email or Editing an Existing eShot

When logged into your Evolved Office account, you can create a new eShot from scratch or edit an existing one. Here's how to do both:

Creating a New eShot

1. Click on the "New eShot" button.
2. Enter the subject line and any relevant campaign details.
3. Once in the email editor, click inside the text box where you want to generate content. This will bring up the eoScribe toolbar at the top right of the text editor.
   

Editing an Existing eShot

1. Select the eShot you want to edit from the suggested templates.
2. Click on the existing text in the email, and eoScribe will automatically provide options to rephrase or summarize the content.
   
   
   
    

Generating New Email Content

With eoScribe, creating new content for your email is easy:

1. Select the Content Type: In the eoScribe toolbar, choose to generate new content. The system will default to content creation mode, where you can type your desired prompt.
2. Provide a Prompt: Enter a command. You can reference this article for some command/prompt guidelines and samples.
3. Generate the Content: Click the blue "Generate" button to initiate content creation. 
   
    
4. Review the Content: eoScribe will generate the email based on your input. 
5. Apply Content to the Structure: When you're satisfied with the output, click "Apply" to insert it into your email structure.
   
    
6. Review the Output: eoScribe is highly effective, but it's still important to review the content for accuracy and make any necessary changes.
7. Apply Formatting: Once the email content is complete, you can format it directly within the Evolved Office platform. Adjust headers, bold important information, and add links as needed.
8. Send or Schedule: Once everything looks perfect, you can send the email immediately or schedule it for later.

Tailoring the Email Content

eoScribe allows you to refine the content based on industry, location, tone, and brand voice, which ensures your email is highly relevant to your target audience.

Selecting the Target Industry

1. Use the industry dropdown menu to choose the specific sector you're targeting, such as Legal, Education, or Finance.
   
    
2. eoScribe will adjust the content based on the selected industry, making the email more relevant to the recipient.

Localizing by Region

1. Select the region or state from the localization dropdown to make your email more personal (e.g., "Serving Californians since 1949").
   
    
2. eoScribe will update your email content to reflect local details.

Adjusting the Tone

1. Choose the tone of your email using the tone dropdown. Options range from formal to friendly or even humorous, depending on your target audience.
   
    
2. For example, if you're writing to C-level executives, a formal tone might be more appropriate, while a friendly tone could work better for general customers.

Setting Your Brand Voice

1. Click the brand voice option to add your company's brand voice. You can input your brand's details, including a URL or company description, to ensure consistent messaging across your emails.
   
    
2. You can create multiple brand voices if needed (e.g., one for the CEO and one for the sales team).

Helpful Tips:

• Use the Improve Prompt Feature: If the generated content is not quite right, try using the Improve Prompt button to get a more refined result.
• Save Time with Templates: Use eoScribe's pre-built templates and customize them for quicker email creation.

By following these steps, you'll be able to quickly and efficiently create targeted and personalized email campaigns using eoScribe.