How to Tag Categories in Your Email Campaigns

Tagging categories in email campaigns help organize, target, and analyze your messaging more effectively. With categorized campaigns, you can deliver relevant content to specific audience segments, track performance by group, and streamline your workflow for better campaign management.

Step-by-Step Guide to Tagging Categories

Log in to Your Evolved Office Account
Access your account to get started with campaign setup and categorization.

Navigate to the Email Campaigns Section
Go to the "Email Campaigns" area from your menu bar. Choose “Create New Campaign” to start a new campaign or select an existing campaign to update its category.

Assign a Category

• In the campaign editor, locate the "Category" dropdown menu.
• Select the category that best aligns with your campaign’s purpose or audience.
• Create a New Category (if needed): If none of the current options fit, you can create a new one by clicking the Plus blue button and entering a name representing the campaign’s theme or target segment.

Save Your Changes
After choosing a category, save your campaign to apply the categorization.

Benefits of Tagging Categories in Email Campaigns

• Efficient Organization: Categories keep your campaigns organized, making it easy to find and manage specific types of campaigns.
• Enhanced Targeting: Tagging enables you to tailor your emails, ensuring that specific audience segments receive the most relevant messages.
• Data-Driven Insights: Categorizing campaigns allows you to track performance metrics by category, helping you compare results across different campaign types and make data-driven improvements.

By tagging categories in your email campaigns, you’re setting up a more organized, targeted, and data-driven approach to email marketing.