How to Use Campaign Reports in eoSocial

Campaign Reports in eoSocial help you review the performance of your social media campaigns.

By looking at key campaign metrics, you can better understand how your campaign posts are performing, which content is getting the most engagement, and how your audience changed during the campaign.

Things to Know

Find Campaign Reports under eoSocial > Reports > All Reports.
Campaign Reports help you review the effectiveness of posts grouped under a Campaign.
You can monitor important campaign metrics from one report.
Reporting data may vary depending on the social networks connected to your account.
Campaign Reports may not be available on every plan.

Campaign Overview

The Campaign Overview provides a quick summary of important activity across the posts and social profiles connected to the Campaign.

Depending on the available reporting data, you may see metrics such as:

Posts Sent

Shows the total number of posts published across the social profiles associated with the Campaign.

Audience

Shows the combined number of fans and followers across supported connected profiles during the Campaign.

Interactions

Shows engagement with Campaign posts, including actions such as likes and comments across supported profiles.

Important

Reporting data is not available in the same way for every social network.

Because of this, some connected profiles may not be included in every Campaign Report metric.

Audience Split

The Audience Split section helps you review the audience size across the connected social profiles included in the Campaign.

This can help you understand:

Which social networks have the largest audience
How your audience is distributed across networks
Which profiles gained followers during the Campaign

Use this section to get a clearer picture of where your Campaign audience is coming from.

How Campaign Reports Can Help

Campaign Reports can help you understand which social media content is performing well and where there may be opportunities to improve future campaigns.

For example, if you are running a Managed IT Campaign, your Campaign may contain posts about:

Cybersecurity
Cloud services
Data backup
Network security
IT support
Business continuity

After the Campaign has been running, you can use the report to see which posts received the most engagement and which social networks contributed the largest audience.

You can then use those insights when planning future content.

Using Campaigns and Campaign Reports Together

Campaign Reports work best when related posts are consistently assigned to the correct Campaign.

For example:

Campaign: Managed Print Solutions

Possible posts:

Reduce unnecessary printing
Improve printer security
Track printing costs
Automate supply replenishment
Upgrade outdated office equipment

When these posts are assigned to the same Campaign, you can review their combined Campaign results more easily.

For more information about setting up Campaigns, see How to Use Campaigns in eoSocial.

Need Help?

If you need assistance using Campaign Reports in eoSocial, please contact support@evolvedoffice.com.