---
title: "The Complete Guide to Creating an eSHOT in Evolved Office (Step-by-Step)"
url: "https://help.evolvedoffice.com/en/article/the-complete-guide-to-creating-an-eshot-in-evolved-office-step-by-step"
language: "en"
last_updated: "2026-06-29T19:03:37.748Z"
---

# The Complete Guide to Creating an eSHOT in Evolved Office (Step-by-Step)

Creating an eSHOT with Evolved Office is a streamlined process that enables you to design and distribute professional email campaigns effectively. Below are the comprehensive steps, supplemented with direct links to detailed guides for each phase:

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### **1\. Log In to Your Evolved Office Account**

-   **Access Your Account:** Navigate to the [Evolved Office login page](https://webtools.evolvedoffice.com/) and enter your credentials.

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### **2\. Access the eSHOT Section**

-   **Navigate to eSHOT:** From the main menu, click on the **‘eSHOT’** tab to enter the eSHOT management area.

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### **3\. Start a New eSHOT**

-   **Initiate Creation:** Click the blue **“+” button** at the top-right corner of the eSHOT page to open the eSHOT editor.

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### **4\. Choose a Template**

**Select a Template:** In the template selection screen, navigate to the **“Default Layouts”** tab, hover over your preferred template, and click **“Use”** to apply it.

*Tip:* Opt for a **responsive template** to ensure optimal display across all devices.

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### **5\. Drag and Drop a Structure as a Foundation**

**Add Structure:** Within the eSHOT editor, locate the **"Structures"** section and drag a **structure block** into the email canvas. This serves as the foundation for your layout.

**Layout Options:**

-   **Single-column:** Ideal for simple messages.
-   **Two-column:** Perfect for side-by-side content.
-   **Three-column:** Great for showcasing multiple products or calls to action.

*For detailed guidance, refer to:* [How to Add Structures to Your eSHOT or Newsletter](https://help.evolvedoffice.com/en/article/how-to-add-structures-to-your-eshot-or-newsletter)

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### **6\. Customize Your eSHOT**

Once your structure is in place, enhance your eSHOT with the following elements:

#### **A. Add Text**

**Insert Text:** Click on a text block within the structure, input your content, and utilize formatting options to adjust font, size, color, and alignment.

*For more information, see:* [How to Stylize Text](https://help.evolvedoffice.com/en/article/how-to-stylize-text)

#### **B. Insert Images**

**Add Images:** Click on an image block to upload or select images from the library. Adjust size, alignment, and add links as necessary.

*Learn more at:* [How to Resize and Insert Images into Your eSHOT/Newsletter](https://help.evolvedoffice.com/en/article/how-to-resize-and-insert-images-into-your-eshot-newsletter)

#### **C. Use Content from the Evolved Office Library**

**Access Library:** Instead of creating content from scratch, utilize the Evolved Office library to add pre-existing articles or product content.

*For detailed instructions, visit:* [How to Add Content, Articles, or Products](https://help.evolvedoffice.com/en/article/how-to-add-content-articles-or-products)

#### **D. Add Buttons & Links**

**Incorporate Buttons:** Drag and drop a **button** into the structure, set its label (e.g., *“Learn More”*), and link it to the desired URL.

*For guidance on linking, refer to:* [How to Link Documents to Buttons or Images](https://help.evolvedoffice.com/en/article/how-to-link-documents-to-buttons-or-images)

#### **E. Modify Background & Layout**

**Customize Design:** Adjust background colors, padding, and spacing to enhance the visual appeal and readability of your eSHOT.

*For design tips, see:* [How to Change the Background Color of a Structure](https://help.evolvedoffice.com/en/article/how-to-change-the-background-color-of-a-structure)

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### **7\. Preview and Test Your eSHOT**

**Preview:** Use the **Preview** function to see how your eSHOT appears on various devices.

**Test Email:** Send a **test email** to yourself or a colleague to ensure all elements display correctly and links function properly.

*For testing procedures, consult:* [How to Preview Your Newsletter/eSHOT](https://help.evolvedoffice.com/en/article/how-to-preview-your-newsletter-eshot)

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### **8\. Schedule or Send Your eSHOT**

Choose your sending preference:

**Immediate Send:** Click the **“Send”** button and confirm.

**Schedule for Later:** Select the scheduling option, set the desired date and time, and confirm.

*For scheduling details, refer to:* [How to Schedule and Send a Broadcast Email](https://help.evolvedoffice.com/en/article/how-to-schedule-and-send-a-broadcast-email)

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### **9\. Monitor Performance**

After dispatching your eSHOT, evaluate its effectiveness:

**Analytics:** Access built-in analytics to review open rates, click-through rates, and conversion statistics.

**Adjust Strategies:** Analyze engagement metrics to refine future campaigns.

*For insights on tracking performance, see:* [Campaign Performance Analytics: How to View Full Stats in Evolved Office](https://help.evolvedoffice.com/en/article/campaign-performance-analytics-how-to-view-full-stats-in-evolved-office)

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By following these steps and utilizing the provided resources, you can create compelling eSHOTs that effectively engage your audience and promote your brand.

For a visual demonstration, consider watching this step-by-step video tutorial:  
 

[Embedded content](https://www.youtube.com/embed/RBqNCvbdYNM)

**Happy eSHOT designing!** 🚀